Living the values - or what does it take to build a company "on brand"?
den 6 september 2010
The brand is what you show to the world, whether to a customer or to a candidate. Values and culture are how you treat each other internally. They must sync up or there will be a disconnection.
From TNS SIFO's experience in working with the successful value
driven companies we can conclude the following initial conditions
for creating a company on brand:
- Company internal and brand values are synchronised. Company
brand values are translated into managers' and employees'
behaviours
- Employees and other stakeholders understand the brand &
company values and believe in them
- Employees are working in the way that customers experience
brand promise and brand values on the daily basis
Many companies are struggling with the question "What should be
done in order to enable employees to live the values?" and "How to
manage it?"
TNS SIFO has developed a
comprehensive program which gives a possibility to engage employees
in developing the values based on behaviours and aligning the
organisation according to the values.
Read more in the
VOICE Insight newsletter
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